Manager for Renowned Apparel Industry
Role & Responsibilties
have Rural marketing exposure.
and executing the Trade & BTL Marketing strategy of the Brand to
achieve defined business objectives (KPIs)
closely with the Sales & Marketing team to ensure that Trade Marketing
& BTL Strategies are aligned with marketing objectives and sales
Brand communication for BTL activations for multiple products aligned
with corporate Brand strategy
the proper development, execution and bench-marking of all Trade
and BTL Programs designed to increase Brand Visibility and Top of
Mind Awareness and Recall for the Brand
trade marketing initiatives to ensure proper strategy is in place to meet both
brand and customer expectations
& implementing BTL marketing plans for augmenting the business
volume by enhancing brand visibility, top of mind awareness & recall.
& ensuring that BTL activity (In shop Branding / Glow sign boards
/ Arches / In store Promotions / POSMs etc) are done as defined &
with the digital marketing agency to ensure Trade Marketing
and BTL Point of Sale Promotion Activity and Display promoted online
on social media Creating and
maintaining the trade marketing calendar of activities and special promotions
in coordination with both the Sales & Marketing team.
of years: At
least 6-9 Yrs of experience in marketing field in managerial level position
Excellent knowledge of Marketing, Consumer buying behavior
& Channel development
Strong competence in BTL advertising marketing as
well as deep knowledge of BTL advertising suppliers.
Strong capabilities in coordinating and negotiating with
the BTL Marketing supplier’s chain IS A MUST.
Talented, Flexible individual with ability to multitask, to
exercise initiative, and work effectively under pressure, paying strong
attention to detail
Expertise on MS Office, Word, Power Point and Excel
The ability to work in collaboration with multiple
stakeholders (Internal & External)
Ability to work under pressure, ability to meet short
deadlines i.e. turn around work in tight deadlines