Job Title

Senior Marketing Manager (JTD-J2G-UGK)

Annual CTC

₹ 12,00,000


Bengaluru, Karnataka

Job Description

Hiring Marketing Manager for Renowned Apparel Industry

Role & Responsibilties

·         Must have Rural marketing exposure.

·         Developing and executing the Trade & BTL Marketing strategy of the Brand to achieve defined business objectives (KPIs)

·         Work closely with the Sales & Marketing team to ensure that Trade Marketing & BTL Strategies are aligned with marketing objectives and sales revenue targets

·         Managing Brand communication for BTL activations for multiple products aligned with corporate Brand strategy

·         Ensuring the proper development, execution and bench-marking of all Trade and BTL Programs designed to increase Brand Visibility and Top of Mind Awareness and Recall for the Brand

·         Leading trade marketing initiatives to ensure proper strategy is in place to meet both brand and customer expectations

·         Designing & implementing BTL marketing plans for augmenting the business volume by enhancing brand visibility, top of mind awareness & recall.

·         Identifying & ensuring that BTL activity (In shop Branding / Glow sign boards / Arches / In store Promotions / POSMs etc) are done as defined & documented

·         Coordinating with the digital marketing agency to ensure Trade Marketing and BTL Point of Sale Promotion Activity and Display promoted online on social media Creating and maintaining the trade marketing calendar of activities and special promotions in coordination with both the Sales & Marketing team.

Work Experience: 


·         No. of years: At least 6-9 Yrs of experience in marketing field in managerial level position

·         Excellent knowledge of Marketing, Consumer buying behavior & Channel development

·         Strong competence in BTL advertising marketing as well as deep knowledge of BTL advertising suppliers.

·         Strong capabilities in coordinating and negotiating with the BTL Marketing supplier’s chain IS A MUST.

·         Talented, Flexible individual with ability to multitask, to exercise initiative, and work effectively under pressure, paying strong attention to detail

·         Expertise on MS Office, Word, Power Point and Excel

·         The ability to work in collaboration with multiple stakeholders (Internal & External)

·         Ability to work under pressure, ability to meet short deadlines i.e. turn around work in tight deadlines

Locationm- Bengaluru



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