Job Title

National Marketing Head Sales & Marketing Head -FMCG (UB5-XZ7-ZHU)


30 LPA



Job Description



Job Title

National Marketing Head



Gurgaon, India


FMCG Market Management



Duties & Responsibilities

1.      Responsible for Brand Management, communication (Traditional and New), Promotion etc. and Developing and Executing Marketing strategies in coordination with Sales Team, Agencies etc.

2.      Responsible for preparation of objective oriented Marketing budget and Execution of planned activities as per budget and making sure objective of each marketing expense is achieved without waste of resources.

3.      Plan and supervise execution of Product launch activities in coordination with Sales team. Liaise with agencies and share brief as per need, come out with best route for communication, monitor pre-production stage and communication effectiveness post launch.

4.      Develops specific campaigns for all the products, work with the agency for Creative and advertising and promotional materials, supervising effective visibility in outdoor Media.

5.      Develop Advertising / Media Strategy.

6.      Prepare media briefs (objective, route, target, cost etc.) and share with media partners, Prepare media plan, monitor the execution and evaluate the outcomes vis a vis objective of media initiative including management of share of voice and selection of media  such as radio, television, print, online, and outdoors etc

7.      Selection of the most appropriate types of media to be used by  analyze behavior and media habits of targeted  customers.

8.      Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.

9.      Coordinate with the media to disseminate brand communication , product launch communication



10.  Monitor and analyze Consumer promotion results to determine cost effectiveness of promotion campaigns.

11.  Manage Social Media marketing campaigns (Content / Design / Engagement) and day-to-day activities with aim to convert fans/followers/ Likes into customers.

12.  Savings through better negotiations across all channels, Media, Promotions PR and Outdoor. Preparation of Media schedule with allocation in various brands under diff verticals of FMCG in co-ordination with all stake holders. Negotiating better discounts with Media directly imparts more increased visibility of CG Brands and helps aid better top of mind recall for the brands directly contributing to increase of Market share and sales target

13.  Conceptualize and plan BTL activities for Trade and consumer awareness, Sampling, promotion schemes Identify and negotiate with vendors for supply of POPs and other related materials like Dealer boards, Hoardings, Wall paintings for visibility / mind share

14.  Provide brief to MR/Agencies on research requirements and research design (target group, platform, market, no of people etc.), validate  and review final research output

15.  Must have Proper Digital Knowledge  to increase efficiency & remain abreast with the international standards & technology

16.  Mentoring, developing teammate /subordinates by imparting training, knowledge sharing.

17.  Submit Periodic Comprehensive reports as required.

Desired Qualification , Experience

·         MBA Marketing, + 15 Years post qualification experience in FMCG Industry. 

·         Excellent Communication and inter-personal skills.

·         Excellent Presentation Skills.

·         Knowledge working on MS Office (Excel, word, PowerPoint).

·         Experience for 4 to 6 Years in Companies like Dabur, lever, Nestle, Cadbury, P & G etc at senior level is a must.



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Please send resume with salary details to Email (Word format only):


KK Parashar


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